By admin 
Setting up a new business can be incredibly difficult and more so if it isn’t in your country of origin. It is true that people want to buy products and services but not at any price. Customers nowadays and especially so here in India, are aware of their social responsibilities and they want businesses to be able to offer value and positivity for their local community and further afield. It is important as a new business owner that you are open to the community that you want to operate within and that you follow the many rules and regulations set out.
In all likelihood, this is not a sector that you have a great deal of knowledge in and is one of the reasons why many new businesses operating in India engage with a social impact consulting firm that can do all of the hard work for them. They will use the many digital tools at their disposal and the data collected to measure the social impact of your new business which will help you to know what works and what doesn’t.
If this is all very new to you and you would like to find out more, the following are some of the many benefits that a social impact investment can provide for your growing business here in India.
- You make better decisions – Having the right kind of information in front of you allows you to make better decisions for your business. If you don’t carry out some kind of social impact assessment then you’re going to be making decisions based on your experience and your experience may not be relevant in this particular context.
- It makes you more accountable – Every new business wants to try to create trust within the local community and by carrying out an impact assessment, you’re letting everyone know including customers and suppliers that you are serious about how your business will impact the local community and you are not just there for the profits.
- It leads to better communication – If the social impact evaluation provides you with the information that you need, it allows you to make clearer decisions based on real data. The fact that you can communicate the results in a confident manner provides your business with the credibility that it needs at the very beginning.
- It keeps you ahead of the competition – It can be difficult finding a way to make your business stand out from the many others but this is one sure fire way to do that. Customers will learn that you are a responsible business owner and you are committing yourself to more measurable outcomes based on real information. It also helps you to make long-term plans and separate you from the other businesses out there that are offering the same products and services that you are.
Hopefully these four reasons can encourage you to carry out a social impact assessment to show that your business enterprise really does care.